Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains book cover
Genre: Business

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

by Matt Johnson & Prince Ghuman, narrated by Roger Wayne

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Details:

Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. Brands know more about you than you know about yourself. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive into the relationship between brains and brands.