
Genre: Business
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company
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What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal best seller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their best-selling book, Beyond Entrepreneurship.